Principles of Marketing
(Regular 15 Week Term: In-Class lectures, midterms and exams
with Web Delivered Assignments and Simulation)
All Class Sections for Spring 2013 (as of May 3)
Dr. Ted Mitchell (email@example.com or phone 356-6234). AB 310, Before and after class or by appointment
Dr. Howard Olsen (firstname.lastname@example.org or by appointment
Cyndi Cai (email@example.com) and TUESDAYS 4:00-5:00 room AB 402
If you wish to check your answers on previous exams please contact us immediately after the scantrons are returned.
The week before the next test is too late. With 340 students in this class it is unreasonable to assume that faculty will be available on demand in the week before each test. In all your e-mail please include your full name, course and section number, industry and team number. (We have over 340 students and we don't want to miss anybody)
Times and Room
all Sections Meet in room DMS 110 from 4:00 to 5:15 Monday and Wednesday afternoons
1) A Page For Schedule and Simulation Updates: Update Page .
This page provides updates and new information. The course outline and information for the student is updated with news and hints. All students are expected to check the update page for any newly posted information.
Game 3 Results are posted (Game 3)
Answers for Special POINTS Questions: (for Wednesday March 27 to Wednesday April 3 only)(answers for tough questions)
Instructions for Student Registration for the New Shoes Simulation Game
1. go to http://www.interpretive.com/students
2. you will see fields to enter your User ID/password OR enter your Course ID
3. if coming to the site for the first time, you will need to enter the Course ID for your class in the indicated field and click "Start" to begin the self-registration process The Course Code for MKT 210 is UNR13033
4. you will then be given a form to fill out (name and email), which will then generate a User ID/password for you and allow you to login (you should also receive an email with your User ID/password)
5. once you have logged in, please click the "Register for the Simulation" link under Getting Started to register for the simulation
6. you will have the option to enter an Access Code (if you purchased the code or bundled textbook from the bookstore) or click "Continue" to purchase the simulation using a credit card/PayPal
7. once you have created an account, you will use your User ID/password to login to your account in the future (please only create an account with the Course ID once)
Please contact the help desk at: firstname.lastname@example.org if you need any further assistance.
Note: Students should only enter the course code and fill out their information once. After using the Course Code once for the initial information, they should log in with the user ID and password they receive, NOT the Course Code. If they don't receive an email with their user ID and password after registering, they can contact the support staff at email@example.com
All students must have submitted payment for the simulation by midnight Wednesday Feb 6. The first decision for the game is Monday Feb 11. It is NOT sufficient to get an i.d. and password to play the simulation. You will NOT be assigned to a firm/industry until Interpretive Simulations receives your payment for the game by Wednesday Feb 6. If you are not assigned to a firm, then you lose 5 points. You can not be given a firm until the practice game is over and before it is reset for a new game. Once a new game has been started, then new students can not be added to the game. Every student will have his or her own firm and will compete in an industry against 7 to 9 other firms managed by other students in the class.
Remember if you have any difficulties accessing or using game, then email the help desk at firstname.lastname@example.org
Do not contact me if you are having a problem inputting your decisions into the simulation site, I do not have access to the sever.
Jump down to the General
Jump down to Week 1.
Jump down to First Midterm.
Jump down to the Second Midterm.
Jump down to Third Midterm.
Jump down to Fourth Midterm.
the address for this web site is http:// www.prospectlearning.com/210/index.html
All students are expected to have an e-mail
address and access to the World Wide Web because
1) Students are expected to check the web site before class for the latest lecture notes and slides.
2) Review problems and notes will be found on the web site.
3) A marketing simulation is a major component of this course and Students should
Check the web site http://www.interpretive.com/student for results of your decisions at www.Interpretive.com
To participate in this common course material a student must have an e-mail address, a modern browser, and a reliable Internet connection.
The MKT 210 course is designed to help students identify and understand the basic concepts used by marketing managers and the issues involved in the application of these concepts. The general goal is to have students learn the nature of some key marketing terms, problems, and the basic methods managers use to solve these problems. Students who wish to master the principle concepts in marketing are required to master approximately a dozen major marketing models and paradigms, ten major processes, forty-five typologies, set of attributes and continuums, and a glossary of approximately 270 terms and definitions. These principles are the scales that one must learn in order to play the music of management. A person does not need to play an instrument to participate in music appreciation, but one needs to know more than how to play a radio if one wants to play in an orchestra. There are many people who have learned to do management without taking courses in marketing just as there are many people who can make noise and play radios. If one wants to do what marketing managers do and at the same time understand why they do it, then one needs to master the common principles of marketing.
Every modern manager must feel comfortable answering daily e-mail and having his or her thoughts made public on the Internet. It goes without saying that the Internet and the World Wide Web play a major role in this component of the course. The course requires that students actively participate using the Internet. The students should complete the assignment before they can take the examinations. There is a Web based Marketing Simulation Game that requires a weekly decision.
A major component of the learning in this course
occurs on-line using web assignments and a marketing simulation
game. Every student can have control over a virtual company selling
shoes to various market segments. The New
Shoes Simulation is designed to help students apply the analysis
and evaluation tools learned in class to a realistic management
situation. To be entered into the list of firms, all 210 students must
get an i.d. and password from the Interpretive web site. With the i.d. and the password, the student
can log on to the site at Interpretive Simulations and pay for
the simulation game.
All students are expected to have a valid e-mail address and access to the World Wide Web. Review problems and notes will be found on the Web.
Grading For Course:
Percentage of Points Needed For Letter Grades
|A = 85 - 100%||B+ = 77 - 79%||C+ = 67 - 69%||D+ = 57 - 59%|
|A- = 80 - 84%||B = 74 - 76%||C = 64 - 66%||D = 54 - 56%|
|F = 0- 49%||B- = 70 - 73%||C- = 60 - 63%||D- = 50 - 53%|
The university does not allow e-mail posting of grades due to security concerns.
With large numbers of students it is NOT possible for the faculty to calculate partial grades
or individualized grades to-date for the student. Students must pick up the results of the tests
|Game 1: New Shoes Marketing Simulation Practice (Signed up successfully)||5 points|
|Game 2: New Shoes Marketing Simulation
Maximizing Cumulative Profit.
Results of Game 2 (list by firms and Industry id)
|Game 3: New Shoes Marketing Simulation
Maximizing Cumulative Profit.
Need Help in the New Shoes Game? Contact the Consultants set up to help firms with your designation. A, B, C. etc.
Game 3 Results are posted (Game 3)
NOTE: 90 points are tied to the simulation game. It is worth a serious amount of the student's time.
|Midterm #1 on Chapters 1, 2, selected parts of 13, and definitions and limits in new shoes simulation manual||25 points|
|Midterm #2 on Chapters 1, 2, 3, 4, 5, 6, selected parts of 13, definitions and limits in new shoes simulation manual||25 points|
|Midterm #3 on Chapters 5, 6, 7, 8, and parts of 13||25 points|
|Midterm #4 (last day of class) on chapters 5, 6, 9, 10, 11, 12, and 13||25 points|
|Special in-class assignments and participation||15 points|
|TOTAL Available Points||200 points|
Important Dates for MKT 210 in Spring 2013
Calculating your points:
If you score 92% on a midterm exam, then you receive 92% of the available points.
That is to say, you get 0.92 x 25 = 23 points for that midterm term.
If you complete 70% 0f the special in-class assignments and participation, then you receive 70% of the 15 points available for in-class assignments. That is to say, you receive 10.5 of the 15 points.
For a more complete example click here
Make-up Exams will be available for students
participating in University Athletics or with medical reason or a doctor's note for missing a scheduled midterm. The University does not consider weddings, graduations, birthdays, etc. as valid reasons for missing any test or class. The make-up exam must be completed within 7 days of the scheduled exam. Make-up exams may have essay
questions as well as multiple choice questions. The final make-up test will be held at the exam times reserved for the class in the final exam week.
Many of the Lecture Notes, etc. are PowerPoint slides saved as pdf files. If you do not have Adobe Acrobat Reader , it can be downloaded free from the following:
Acrobat Reader For Windows
Acrobat Reader For Macintosh.
|Week 1 Jan 21 Martin Luther King Day||
Discussion of MKT 210 Course Outline and schedule
Finish Chapter 1 and Introduce Chapter 2
|Basics Marketing Metrics Chapter 13 pps. 336-344
Discussion of Consumer survey and the Price Discounts (Slides)
Definitions of Marketing Metrics and Practice Problems: this chapter provides definitions of marketing terms and ratios drawn from a basic operating statement. Students will want a firm grasp of these performance measures and will need to know them in order to do well on the exams and in the simulation game.
Preview of the Key Definitions in the Operating Statement (Notes)
Download and start reading pdf copy
of student handbook for the simulation games Student manual for New Shoes
|Week 3 Feb 4
All Students must be paid up by Midnight Wednesday, Feb 6
|CLASS PARTICIPATION POINTS: (for Monday Feb 4 only)
If you wish to Review Answers to Income Statement questions
Introduction to the New Shoes simulation (slides)
What we hope to learn from New Shoes (slides)
Product Life Cycle, Chapter 3 (Notes)
Product Life Cycle PLC ( Slides)
Read the New Shoes market descriptions
|Week 3 Feb 6
Reviewing types of Decisions Made in the New Shoes Game
| Week 4
Reviewing Questions for the Midterm #1
Feb 13*********Midterm #1
Drawn from Chapters 1 & 2
Parts 1, 2, 3, of Chapter 13
in Part 4, markup on cost, markup on price and converting markup on cost to markup on price
There are some questions on the upper limits of decisions and key variables in the New Shoes game.
Questions to test understanding of the basic income statement and types of costs used in the game
A key objective of this course is to have students
read the text.
Feb 18 President's Day
|Week 6 Feb 25||
|Week 6 Feb 27||Marketing Metrics and Mathematics,Chapter 13, part 4,
Appendix for Pricing Chapters (notes on three approaches to setting a price with 35 potential exam questions)
Markup on Cost and Markup (Retailer) Pricing (Slides)
Converting Markup on Cost to Markup on Price
Breakeven Analysis pps. 120-121
Chapter 13 Breakeven Analysis (Slides)
Breakeven Revenue (BER) Part 4 of ch 13
Breakeven Quantity (BEQ) Part 4 of ch 13 and Chapter 5
Breakeven Price (BEP) or average cost Part 4 of ch 13
Make Decision #3 in Game #2 by midnight
|Week 7 March 4
The 5 C's of Pricing Management (see Chapter 5)
|Week 7 March 6
|Week 8 March 11
Strategic Pricing Chapters 6
Week 8 March 13
#2 on Chapters 1, 2, 3, 4, 5, 6, the new appendix for chapter 6 and parts 1,2,3,4 of Chapter 13
|Week 9 March 18||Spring Break No Classes
Week 9 March 20
Spring Break No Classes
Preparing For the Third Game:
Read the market
descriptions again. Research will tell you the averages but
the market descriptions provide the clues for choosing to be
above or below the average.You have been asked to bid on a contract providing shoes to a large retail store. They will do all the marketing. The only cost to you is making the shoes. You have to estimate what the cost of making each pair of shoes will drop to and bid as low as you think is profitable. For example, if you believe the cost of shoes will be $30 a pair in period 4,, then you might bid $31 and make a profit of $1 per shoe if you win the bid. If you don't win the bid it costs you nothing to have tried.
Introduce Chapter 7 on Product Management. Chapter 7 (Notes)
Week 10 March 27
|Week 11 April 1|
Week 11 April 3
Review of Topics in Chapters 5, 6, 7, 8
Week 12 April 8***** Midterm #3
|Review Questions on Pricing. Ch 5 & 6
Review Questions on Product Management Ch 7
Review Questions on Supply Chain and Channel Management, Ch 8
(answers for tough questions)
Make Decision #5 in Game #3 by midnight
Week 12 April 10
|Week 13 April 15||Finish IMC Chapter 9
Game 3 Decision #7, New Shoe Simulation Game will advance midnight.
|Week 13 April 17
|Week 14 April 22
survey on the New Shoes Simulation used in this course. Available from April 22 to Midnight April 25
|Make Personal Selling and Sales management Chapter 11 (Notes)
NewSales Management (slides)
(NS Slides) Response to Sales Force and Marginal Rates vs. Average RatesDecision #9 in Game #3 by midnight
|Week 14 April 24||Consumer Behavior (Notes)
Game 3 Decision #10
|Week 15 April 29||Game 3 Decision #11
|Week 15 May 1||
ROME and IMC (The problem on page 244-245) (slides)
Week 16 May 6
|Test #4 is based on chapters 5, 6, 9, 10, 11, 12, and 13,
The most important chapters are 9, 10, and 11
Review Questions on Pricing. ch 5 & 6
Review Question on IMC, (Note)
Review Question on Advertising, (Note)
Review Question on Selling and Sales Management, (Note)
Review Question on Consumer Behavior, Chapter 12 (Note)
Review Questions on Ch 13 Marketing Math Review (Notes)
A review of the mini-case type problems is appropriate because questions on Markup, ROS and ROME will be on the exam
|Week 15 May 8 Prep Day||NO Classes
There is no final exam. The scheduled exam period is the day for doing a makeup exam for people who missed the final for legitimate reasons.
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