Marketing 210
Principles of Marketing
(Regular 15 Week Term: In-Class lectures, midterms and exams
with Web Delivered Assignments and Simulation)
All Class Sections for Spring 2012 (as of Feb 6)
Dr.
Ted Mitchell theodorem@unr.edu phone 356-6234. AB 310, Before
and after class or by appointment
Dr. Howard Olsen howard@m3planning.com by appointment
Matt Ulinski matthew.ulinski@gmail.com Office hours T.BA. and by appointment in AB320
Special Opportunity for Extra Participation Points
NOTE: DEADLINE TO SUBMIT THIS SURVEY AND TO RECEIVE EXTRA CREDIT IS FRIDAY, FEB. 10 AT MIDNIGHT
1.) Click the link to take the survey: http://unr433research.wufoo.com/forms/m7x3s5/
2.) After survey submission, send an email to mkt210survey@gmail.com with your first and last name in the body and email headline.
3.) A list of students who have done the survey and who have sent an email will be compiled and submitted to Dr. Mitchell for extra credit.
NOTE: DEADLINE TO SUBMIT THIS SURVEY AND TO RECEIVE EXTRA CREDIT IS FRIDAY, FEB. 10 AT MIDNIGHT
For more information on the American Marketing Association visit: http://amanevada.wordpress.com/
If you wish to check your answers on previous exams please contactMatt Ulinski immediately after the scantrons are returned.
The week before the next test is too late. With 350 students in this class it is unreasonable to assume that we will be available on demand in the week before each test. In all your e-mail please include your full name, course and section
number, industry and team number. (We have over 350 students and we don't want to miss anybody)
Times and Room
all Sections Meet in room DMS 110 from 4:00 to 5:15 Monday and Wednesday afternoons
Important Dates for MKT 210
1) A Page For Schedule and Simulation Updates: Update
Page
The Update Page provides updates and
new information. The
course outline and information for the student is updated with news and hints.
2) The web site for this class is NOT on WebCT
The Address for the class web
site is http:// www.prospectlearning.com/210/index.html
If needed the
Username: Student
Password: MKT210
The above username and password are NOT used for getting onto the New Shoes simulation game.
All students must signup and have paid for the simulation game by 10 am Thursday Morning, February 2 .
On Thursday afternoon the students who have paid will be assigned to their industries and Firms.
Students who have not registered their payment by 10 am Thursday, Feb. 2 will not be able to play game 1 and will lose the points for game 1.
Before starting the registration process, students should make sure their email account is working.
In order to register, the students will go to http://www.interpretive.com and click the "First-time student? Click here for a walk-through!" link. About halfway down the next screen is a link to go to the course code form page. Here there is a field to enter their Course Code, which is UNR10672. After entering the course code, the students will be given a form to fill out, which will then generate a student ID for them and allow them to login. Once they have logged in, they can then click the order tab to pay Interpretive simulations the registration fee.
Students will use the course code UNR10672 once and only once. The Course Code is only needed once to get an Interpretive User ID and Password. After that, Students should log in with the User ID and Password they received, not the Course Code. If a student doesn't receive an email with their User ID and Password after registering, they must contact Interpretive at support@interpretive.com to get problem fixed. (Once students have paid the registration fee, they will just go to Interpretive's main site and enter their login information on the main screen to log in each time they wish to make decisions.)
The first decision for the game is Monday Feb. 6.
All students must have submitted payment for the simulation by 10 am Thursday, Feb. 2. It is NOT sufficient to get an i.d. and a password to play the simulation. Students must pay, before they can play.
Remember if you have any difficulties accessing or using the game contact Interpretive support people support@interpretive.com
For a speedy response go directly to the support people at Interpretive. Do not contact me if you are having a problem inputting your decisions
into the simulation site. If you are having a problem connecting
to the game, e-mail the support staff at Interpretive Simulations
and send me a copy. The support staff has access to the interpretive
server; we do not.
Jump down to the General
Course Outline
Jump down to Week 1.
Jump down to First Midterm.
Jump down to the Second Midterm.
Jump down to Third Midterm.
Jump down to Fourth Midterm.
General
Course Outline
NOTE
the address for this web site is http:// www.prospectlearning.com/210/index.html
All students are expected to have an e-mail
address and access to the World Wide Web because
1) Students are expected to check the web site before class for
the latest lecture notes and slides.
2) Review problems and notes will be found on the web site.
3) A marketing simulation is a major component of this
course and Students should
Check the web site http://www.interpretive.com/student for
decision results of your decisions at www.Interpretive.com
The MKT 210 course is designed to help students identify and understand the basic concepts used by marketing managers and the issues involved in the application of these concepts. The general goal is to have students learn the nature of some key marketing terms, problems, and the basic methods managers use to solve these problems. Students who wish to master the principle concepts in marketing are required to master approximately a dozen major marketing models and paradigms, ten major processes, forty-five typologies, set of attributes and continuums, and a glossary of approximately 270 terms and definitions. These principles are the scales that one must learn in order to play the music of management. A person does not need to play an instrument to participate in music appreciation, but one needs to know more than how to play a radio if one wants to play in an orchestra. There are many people who have learned to do management without taking courses in marketing just as there are many people who can make noise and play radios. If one wants to do what marketing managers do and at the same time understand why they do it, then one needs to master the common principles of marketing.
Every modern manager must feel comfortable answering daily e-mail and having his or her thoughts made public on the Internet. It goes without saying that the Internet and the World Wide Web play a major role in this component of the course. The course requires that students actively participate using the Internet. The students should complete the assignment before they can take the examinations. There is a Web based Marketing Simulation Game that requires a weekly decision.
A major component of the learning in this course
occurs on-line using web assignments and a marketing simulation
game. Every student can have control over a virtual company selling
shoes to various market segments. The New
Shoes Simulation is designed to help students apply the analysis
and evaluation tools learned in class to a realistic management
situation. To be entered into the list of firms, all 210 students must
get an i.d. and password from the Interpretive web site. With the i.d. and the password, the student
can log on to the site at Interpretive Simulations and pay for
the simulation game.
All students
are expected to have a valid e-mail address and access to the
World Wide Web. Review problems and notes will be found on the
Web
Grading For Course:
Percentage of Points Needed For Letter Grades
| A = 85 - 100% | B+ = 77 - 79% | C+ = 67 - 69% | D+ = 57 - 59% |
| A- = 80 - 84% | B = 74 - 76% | C = 64 - 66% | D = 54 - 56% |
| F = 0- 49% | B- = 70 - 73% | C- = 60 - 63% | D- = 50 - 53% |
Grade Allocation
The university does not allow e-mail posting of grades due to security concerns.
Given the large numbers of students it is NOT possible for the faculty to calculate partial grades for students
or individualized grades to-date for the student. Students must pick up the results of the tests
| Game 1: New Shoes Marketing Simulation Practice (Signed up successfully) | 5 points |
| Game 2: New Shoes Marketing Simulation
Maximizing Cumulative Profit. Percentage of Points Percentage Score for Firms in Game 2 will be posted here |
35 points |
| Game 3: New Shoes Marketing Simulation
Maximizing Cumulative Profit. Percentage of Points Percentage Scores for Firms in Game 3 will be posted here |
45 points |
NOTE: 90 points are tied to the simulation game. It is worth a serious amount of the student's time. |
|
| Midterm #1 on Chapters 1, 2, selected parts of Chapter 13, and the definitions and spending limits in new shoes simulation manual | 25 points |
| Midterm #2 on Chapters 1, 2, 3, 4, 5, 6, selected parts of Chapter 13, definitions and limits in new shoes simulation manual | 25 points |
| Midterm #3 on Chapters 5, 6, 7, 8, and parts of Chapter 13 | 25 points |
| Midterm #4 (last day of class) on chapters 5, 6, 9, 10, 11, 12, and 13 | 25 points |
| Special in-class assignments and participation | 15 points |
| TOTAL Available Points | 200 points |
|
Important Dates for MKT 210 in Spring 2012 |
|
Calculating your points:
If you score 92% on a midterm exam, then you receive 92% of the 25 available points.
That is to say, you get 0.92 x 25 = 23 points for that midterm term.
If you complete 70% of the special in-class assignments and participation, then you receive 70% of the 15 points available for in-class assignments. That is to say, you receive 10.5 of the 15 points.
For a more complete example click here
Make-up Exams:
Makeup exams
will be available for students
participating in University Athletics or with medical reason or a doctor's note for missing a scheduled midterm. The University does not consider weddings, graduations, birthdays, etc. as valid reasons for missing any test or class. Any student wishing to write a makeup exam must have written permission (an email) from Prof. Mitchell and present this permission slip to the person proctoring the exam at the time the student is writting the makeup exam. Students without written permission from Prof. Mitchell will not be allowed to write the makeup exam.
The make-up exam must be completed within 7 days after the scheduled exam. Make-up exams may have essay
questions as well as multiple choice questions. The final make-up test will be held at the exam time reserved for the class in the final exam week.
| Week 1 Jan. 23 |
Discussion of MKT 210 Course Outline and schedule |
| Week 1 Jan. 25 |
Finish Chapter 1 and Introduce Chapter 2 |
Week 2, |
Strategic Marketing and the Marketing Plan Chapter
2 |
Week 2 |
Basics Marketing Metrics Chapter 13 pps. 336-344 Definitions of Marketing Metrics and Practice Problems: this chapter provides definitions of marketing terms and ratios drawn from a basic operating statement. Students will want a firm grasp of these performance measures and will need to know them in order to do well on the exams and in the simulation game.
Breakeven Price, BEP Retrun on Sales, ROS Types of Costs, Variable, Fixed (Slides) Learning Curve Marketing Expenses Marketing Overheads It is crucial that students be able to read an income statement (aka operating statement) to play the new shoes game.Most of the accounting and mathematics that you need to play the game well are in the student manual. The First Decision in Game 1 (Practice Game) will happen next week. Remember: You get points for successfully signing up, paying for the game and making the first decision. Once a game has started there is no opportunity to add new teams or new players. |
| Week 3 Feb. 6 |
Introduction to the New Shoes simulation (slides) What we hope to learn from New Shoes (slides) Read the NS market descriptions Make the First Decision in the Practice Game (game #1) by midnight |
| Week 3 Feb. 8 Midterm Exam #1 Drawn from Chapters 1 & 2 Questions to test understanding of the basic income statement and types of costs used in the game You will find discussion of the Income statement in Parts 1, 2, 3, of Chapter 13 |
Midterm Exam #1 |
| Week 4 Feb. 13 |
Chapter # Product Life Cycle (Slides) |
| Week 4 Feb. 15
|
MNS PLC for Game 2 and Starting Decisions (Slides) Marketing Metrics and Mathematics,Chapter 13 Profit-and-Loss or Income Statement for New Shoes Slides Markup on Cost and Price (Slides) Converting Markup on Cost to Markup on Price M ake Decision #1 in Game #2 by midnight Remember: You need to buy market research information to learn what the average decision was in last period. How to get an average grade for the simulation? .... Predict and make average decisions. You need market research to find out what the average decisions are. |
| Week 5 Feb. 20 President's Day |
|
Week 5 |
Pricing Concepts for Establishing Value, Chapter 5 |
| Week 6 Feb. 27 |
Chapter 5 Breakeven Analysis pps. 120-121 |
| Week 6 Feb. 29 |
Strategic Pricing Chapters 6 (Notes) |
| Week 7 March 5 |
Review calculation of elements in Income Statement (NS
Slides) |
Week 7, March 7 |
Midterm
#2 on Chapters 1, 2, 3, 4, 5, 6 and parts 1,2,3,4 of Chapter 13 |
| Week 8 March 12 | Chapter 7 on Product Management. Product, Branding and Packaging Decisions, Chapter 7 (Notes) |
Week 8 March 14
|
Customer Evaluation of Product Characteristics for customer satisfaction and market share, Brand Switching, Dual Users |
Week 9 March 19 - March 21 Spring Break |
|
| Week 10 March 26 |
Chapter 8 Supply Chain and Channel Management (chapter notes) |
Game 3 has started. Remember: You will be making Two Decisions a week in Game 3 (Monday and Wednesday Night) |
|
| Week 10 March 28 |
How the total Push and Pull Budget will increase sales BUT can
reduce Profit.(Slides) The amount to spend on dealer or channel promotions in New Shoes.(NS Slides) Relative Price and Value Make Decision #1 in Game #3 by midnight Remember the Goal is to maximize cumulative profit. |
| Week 11 April 2 |
Review of Topics in Chapters 5, 6, 7, 8 |
Week 11 April 4 |
Midterm #3 |
| Week 12 April 9 | Chapter 9 Integrated Marketing
Communications (notes) |
Week 12 April 11 |
Review the components of IMC (slides) |
| Week 13 April 16 | Chapter 10 Advertising, Sales
Promotions and Publicity, (Notes). Make Decision #6 in Game #3 by midnight |
| Week 13 April 18 | ROME and IMC (The problem on page 244-245) (slides) |
| Week 14 April 23 | Chapter 11 Personal Selling and Sales management (Notes) Make Decision #8 in Game #3 by midnight. |
| Week 14 April 25 | (NS Slides) Response to Sales Force and Marginal Rates vs. Average Rates Make Decision #9 in Game #3 by midnight. |
| Week 15 April 30 |
Chapter 12, Consumer Behavior, (Notes) Make Decision #10 in Game #3 Remember: The game will advance for two more periods after you make your last decision and will use your last decisions, Decision #10, as the default decisions. This ensures that product development strategies come to completion and reduces end-play. |
| Week 15 May 2 | Chapter 13 parts 7 and 8 |
Week 16 May 7
|
Midterm #4 is based on chapters 5, 6, 9, 10, 11, 12, and 13, Review Questions on Pricing. ch 5 & 6 Review Question on IMC, (Note) Review Question on Advertising, (Note) Review Question on Selling and Sales Management, (Note) Review Question on Consumer Behavior, Chapter 12 (Note) Review Questions on Ch 13 Marketing Math Review (Notes) A review of the mini-case type problems is appropriate because this type of question will be on the exam. |
| Week 16 May 9 Prep Day | Dead Day |
There is no final exam. The scheduled exam period in final's week is the day for doing a makeup of midterm #4 for students who got permission to miss the final midterm on May 7. |
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